WearitForward
Client: WearitForward Duration: 7 Weeks Tools: Figma
Role: UX Research / UX Design / UI Design / Information Architecture
Team Members: Sarah Coloma/ Miya Sui / Yara Nassif
Process
Empathise
Define
Ideate
Market Research
User Research
User Interviews
User Personas
Journey Maps
Problem Statement
Features
User Flow
Info Archtecture
Prototype
Test
Delivery
Wireframe
Low-fi Prototype
Usability Test
Re-Design
Hi-Fi Prototype
​Empathise
Market Research
Interview Participant Criteria
Stakeholders/SMEs: Knowledgeable about child development, parent support, climate change, business, and/or venture capitalism.
Parents: Under 40 Years old, Their children are aged 12 years old or younger
Donors: Have donated items in the past six months. Optional - Are a parent of a (previously) 12 years old or younger child
Recruited Interviewees
Interview Questions / Takeaways
Define
Personas (Young Parents)
Journey Map (Young Parents)
Personas (Donors)
Journey Map (Donors)
Problem Statement
How might young parents connect with other families to access clothes and items relevant to their young child’s needs in a way that these items can be affordably and sustainably acquired so that parents can spend more time connecting with their children and their community?
Feature Exploration
Quality or reputation Issues
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User ratings and reviews - Users can rate and review other users based on their transaction experiences.
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Return policy - If the items received by the recipient have quality problems or size problems, they can be returned for free.
Technical Difficulties
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Provide clear and user-friendly interfaces
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Set up online customer service to help users solve problems.
Efficiency Problems
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Well-categorized Filters - specific classification of items.
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Profile Creation - Allow users to create profiles with information about their child’s age, size, and preferences to help facilitate more targeted items.