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Shiyuan (Melody) Song

User Experience, User Interface, and Graphic Designer with a keen eye for visual aesthetics, proficient in mobile and web design. Committed to bridging the gap between brands, products, and users, enhancing growth, engagement, and overall experience with innovative, unique, impactful designs.

Projects

Projects
Education

CareerScamShield      

George Washington University

UX/UI Design 

09/2023 – 01/2024 

  • Conducted user surveys comprising 33 questions to explore user behaviors, preferences, and pain points.

  • Designed and developed user flows, information architecture, and a website prototype spanning 39 pages.

WearitForward

George Washington University

UX/UI Design 

01/2023 – 05/2023

  • ​Coordinated and conducted user interviews with 15 participants (young parents & sustainability professionals).

  • Created a 7-step journey map to understand the user’s experience and identify areas for improvement.

  • Designed an interactive mobile app with a 55-page high-fidelity prototype by using the design thinking process.

  • Coordinated user testing by defining objectives, selecting participants, and preparing usability tests.

Skills

703-628-1366

Education

Master of Arts, Interaction Design

George Washington University

09/2022 – 05/2024 

​GPA: 3.93  Relevant Courses: System Thinking, Creative Code, Narrative Media Design, Prototyping Interaction, UI/UX in the 21st Century, Design for the Senses, Interface Design for Learning, Design Futures.

Bachelor of Arts, Graphic Design

American University

09/2018 – 05/2022

​Relevant Courses: Digital & EMERG Media Design, Visual Communication Design, Typography, Data Visualization & Information Design, Interactive Media, Visual Concepts, Image Design.

Skills

UX/UI Design Skills

Everthing but Truck

George Washington University

User Experience Design

01/2023 – 05/2023

  • Conducted a survey with college students in DC suburbs; 65% considered grocery shopping inconvenient.

  • Used cardboard, CAD, 3D printing, painting, and found objects physically prototyped a moving grocery truck as a solution to solve grocery shopping problems for college students who live in a suburban area.

TollGuru App Redesign

American University

UX Design

01/2021 – 05/2021

  • Conducted 6 user tests and identified 3 main user pain points for useability improvement.

  • Re-designed the existing mobile app, centered users' needs on navigation while retaining the primary function.

  • Designed a final 57-page prototype by utilizing user research, data analysis, wireframing, and user testing.

PROFESSIONAL EXPERIENCE

Professional Experience
Tools

Freelance UX/UI Designer

Remote

Kapibala

12/2023 – Present

  • Led a UX project for a startup service exchange platform company and designed website and mobile screens.

  • Collaborated with developers to ensure the successful implementation of design feasibility and functionality.

  • Developed UI design and created a style guide to maintain design consistency across different platforms. 

Project Strategist & Human Experience Designer

Washington, DC

Sasha Bruce Youth x GW  

 08/2023 – 05/2024

  • Collaborated with 14 team members and stakeholders to refine project goals and design choices for better serving homeless and at-risk youth in the DC area.

  • Designed the 50th Anniversary Gala gift box and merchandise products to increase brand awareness by co-designing with in-house youth.

Extracurricular/Leadership

User-centered Design, System Design, Style Guide, Prototyping, Wireframing, Information Architecture, User Flow, Mockups, User Research, User Interviews, User Persona, and Usability Testing.

Graphic Design Skills

Visual Design, Brand Design, Logo Design, Illustration, Composition, Typography, Layout and Composition.

Other Skills

Photography, Video Shotting & Editing, Animation 

Soft Skills

Detail-Oriented, Organized, Collaborative, Adaptable, Time Management, Problem-Solving.

Languages

Chinese-Native, English-Proficiency.

Tools

UX Tools

Figma, Adobe XD, Sketch

Design Tools

Photoshop, Illustrator, InDesign, After Effects, Adobe Premiere Pro, Final Cut Pro.

Website Builder Tools

WordPress, Squarespace, Wix, Framer, Cargo, Shopify.

Computer Languates

JavaScript-basic, HTML-basic, CSS-basic, Python-basic.

EXTRACURRICULAR EXPERIENCE/LEADERSHIP

GW Service in DC Local Community

Freelancer Graphic Designer

Remote/Washington, DC

Homemade in DC x GW    

04/2023 – 05/2023

  • Developed and produced flyers to increase brand awareness and boost sales volume.

  • Advised clients on the best strategies for their products and desired audiences.

  • Managed the project with tight timelines and client expectations effectively to ensure client satisfaction.

Starlight Healing    

                        06/2022 – 07/2022

  • Designed, finalized, and digitalized the brand logo among over 30 hand-drawing sketches.

  • Created cohesive brand color schemes to improve brand consistency.

  • Proactively communicate and guide the clients to gain visual ideas and design feedback.

Co-Patent

George Washington University

08/2023 – 05/2024

  • Helped DC local non-profit organizations and small entrepreneurs to promote their brand identity and increase community participation and awareness.

  • Volunteered 160 hours in the DC local community and received the President’s Volunteer Service Bronze Award.

Public Relations Chair of the International Student Association

Towson University

09/2017 – 06/2018

  • Produced and published digital and print ads for ISA events around campus and on social media.

  • Planned and organized ISA weekly team meetings and significant events ranging from 15 to 70 people.

CO-PATENTS

Farm animal-operated conveyor and generator        

Ashburn, VA

12/2017

  • Provided farm animal-operated conveyor and generator apparatus with a powering method.

  • Created seven generator schematic diagrams to explain the functions that were accepted for the patent.

Energy saving elevator apparatus with maintaining potential energy by intellectual control variable mass

Ashburn, VA

04/2017

  • Provided a variable mass elevator apparatus (to help increase the energy efficiency of elevators) and compiled information for the instruction manual.

  • Created eight schematic diagrams to explain the functions that were accepted for the patent.

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